本文选取网络文本数据，以入选“建党百年红色旅游百条精品线路”的新疆21个景区为例，对比分析景区的红色旅游体验文本和红色文化传播文本，了解建党百年文化视域下新疆红色旅游和红色文化的融合发展情况。研究结果表明，在新疆红色旅游中，游客对红色文化载体的感知最为强烈，能够对红色文化产生一定认同感，红色旅游的教育功能较为显著；同时，游客在游览过程中的积极情绪有利于其产生幸福感。今后可进一步推动新疆“红色文化+”融合发展，借助现代科学技术提升红色文化融入度，加强红色文化产品创意设计和品牌打造，并借助营销不断扩大红色文化影响力，更好地传承红色文化，推动新疆红色旅游健康、快速发展。

This paper selects online text data and takes 21 scenic spots in Xinjiang that have been selected as "100 Excellent Red Tourism Routes in the Centenary of the Founding of the Communist Party of China" as an example to compare and analyze the red tourism experience texts and red cultural dissemination texts of the scenic spots, so as to explore the integration and practice of red culture of the centennial culture of the founding of the Communist Party of China (CPC). The results show that when it comes to red tourism in Xinjiang, tourists have the strongest perception of the carrier of red culture and can have a certain sense of identification with red culture, and the educational function of red tourism is relatively significant. At the same time, the positive emotions of tourists during the tour are conducive to their happiness. In the future, it is of great necessity to further promote the integrated development of "red culture +" in Xinjiang, improve the integration of red culture with the help of modern science and technology, strengthen the creative design and brand building of red cultural products, and expand the influence of red culture with the help of marketing, better inherit red culture, and promote the healthy and rapid development of red tourism in Xinjiang.