在中国,互联网正加速与农户融合,日益成为提升农户市场对接能力的重要手段。组织体系扁平化、产销关系紧密化和行为信息数据化是互联网背景下农业产业组织体系的演变趋势,原有架构中存在的痛点将逐渐得到解构和消除。从实践来看,农户利用互联网对接市场的组织模式主要有农户依托电商平台自主经营模式、农户依托社交平台自主经营模式、合作组织依托电商和社交平台自主经营模式以及专业大户或合作组织与电商企业合作模式。总的来说,合作组织依托电商和社交平台自主经营的组织模式更具普遍意义和发展潜力。互联网的发展不但没有削弱合作组织的原有优势,还有助于提升合作组织的服务能力和运行效率。中国应逐渐建立以互联网为基础、以合作组织为中心的农业产业组织体系,采取多种措施鼓励和扶持农民专业合作组织积极融入互联网经济。

In China, Internet is accelerating its integration with farmers, and it has increasinglybecome an important means to improve their ability to connect with the market. Flat organization system, closer relationship between producers and consumers, and datafication of behavioral information are the evolution trends of agricultural organization system under the background of Internet. Defects in the original architecture will be graduallydeconstructed and eliminated. In practice, there are mainly four modes of using Internet to gain access to the market by farmers including farmer self-operation on e-commerce platform, farmer self-operation on social platform, cooperative self-operation on e-commerce and social platform, and the cooperation between professional farmer or cooperative and e-commerce enterprise. In general, it is of more universal significance for cooperatives to operate independently on e-commerce and social platforms. The development of Internet does not weaken the original advantages of cooperatives, but contributes to enhancing its service capacity and operational efficiency. China should gradually establish an internet-based agricultural organization system centered on cooperative organizations and take various measures to encourage and support cooperatives to actively integrate into the Internet economy.