随着人口老龄化程度的不断加深,政府、社会和家庭承担着巨大的养老压力,而政府资本与社会资本合作模式（PPP）为我国社会养老服务行业的发展提供了一个良好的契机。然而,目前养老服务PPP项目在实践中的落地率普遍偏低。本文基于我国政府和社会资本合作（PPP）综合信息平台及养老服务PPP项目数据库,从区域、政府、企业和项目四个层面构建影响养老服务PPP项目推广的指标体系,并利用专家打分法和层次分析法（AHP）对影响养老服务PPP项目推广的因素进行实证分析。结果发现,养老服务PPP项目的有效运行有赖于高效的运营管理能力,而良好的融资能力对于养老服务PPP项目的推广至关重要。因此,企业应不断提高服务质量和效率,加强运营管理能力和融资能力;与此同时,政府也要为社会资本营造良好的政策环境,推动社会资本参与养老服务事业。

With the gradual deepening of aging, the government society and the family bear the huge burden of the old age. The government capital and social capital cooperation model（PPP）provides a good opportunity for the development of China’s social pension service industry. However, the PPP project in the old-age service is generally low in practice. In the process of application promotion, the PPP project of the old-age service shows the characteristics of uneven heat and cold between different regions, different patterns of operation and different reward mechanisms. Based on this, this paper establishes a database of pension service PPP projects based on the government and social capital cooperation（PPP）comprehensive information platform and related information in the project library, and builds the PPP project application based on the four dimensions of region, government, enterprise and project. The theoretical model of the influencing factors, using the expert scoring method and the analytic hierarchy process（AHP）, empirically studied the factors affecting the application and promotion of the PPP project. The study believed that the effective operation of the PPP project for the aged care service relies on efficient operational management capabilities, and good financing capabilities are equally important for the promotion of the PPP program for the aged care service. In the end, this paper suggests that social capital should improve its internal strength, continuously improve service quality and efficiency, and strengthen operational management capabilities, while at the same time creating a good policy environment for social capital.