基于社会网络理论的虚拟品牌社群认同、顾客契合与品牌忠诚关系研究
殷少明, 杨宁, 王鑫
On Relationship of Community Identity,Customer Engagementand Brand Loyalty in the Virtual Brand Community——Based on the Perspective of Social Network Theory
Yin Shaoming, Yang Ning, Wang Xin
新疆财经
.
2018, (4): 30
-39
.
DOI: 10.16716/j.cnki.65-1030/f.2018.04.004
