Abstract: With the development of the society,the demands of the tourism products become more and more individualized and diversified.It is under such a memorial perspective that the characteristics,advantages and disadvantages,development,customer of memories travel were analyzed.The theoretical systems and design of research and development of tourism products were put forward in the paper,which can help memory product to achieve the goal of sustainable development,and inject new vitality into the development of tourism product innovation.

Key words: Memories Travel, Innovation Development, Tourism Products

摘要： 随着社会的发展,人们对旅游产品种类的需求越来越多样化和个性化。本文从回忆的角度,在前人研究的基础上对回忆旅游的特征、优劣势,以及回忆旅游的开发和顾客人群的定位进行了论述,认为回忆旅游实现了回忆产品从愿游到忆游循环的可持续性,旨在帮助经营者建立回忆旅游产品开发的理论体系和实际研发的构想,为旅游产品的创新开发注入新的活力。

关键词: 回忆旅游, 创新开发, 旅游产品