Finance & Economics of Xinjiang ›› 2015, Vol. 0 ›› Issue (3): 73-80.
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Li Cuilin, Zhang Wenxiu
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李翠林, 张文秀
作者简介:
基金资助:
Abstract: This paper,through collecting tourists’travel notes in Xinjiang from such tourism websites as“Baidu Travel” and “Mafengwo”,analyzed tourism destination image in Xinjiang from both cognitive and emotional aspect.The main conclusions are as follows:tourism development in different regions of Xinjiang is out of balance,places for tourists to Xinjiang to travel are comparatively centralized;tourists’perceptions to tourism landscape in Xinjiang are different,and cultural perception is not prominent;tourism activities are simple and single,tourist routes for free line,driving travel and related facilities remains to be perfected;travel service reception facilities are to be bettered, and what’s more,the quality of the driver’s tourism reception service should be improved.Therefore,the paper advances that it is of great importance to constitute effective marketing strategies,design specialized tourism products characteristic of ethnic minorities,perfect the tourism reception facilities,strengthen the management of drivers’reception,to promote tourists’perception to destination image in Xinjiang.
Key words: Network Travel Notes, Tourism Destination, Image Perception
摘要: 本文搜集并整理了赴疆游客在“百度旅游”和“蚂蜂窝”旅游类网站发布的游记,从认知和情感两方面分析了新疆旅游目的地形象。分析得出:新疆区域间旅游业发展不平衡,赴疆游客游踪集中;游客对新疆旅游景观感知存在差异,文化感知不突出;旅游活动单一,面向自由行、自驾游的旅游线路和相关设施仍有待完善;旅游服务接待设施有待进一步完善,尤需注意司机旅游接待服务素质的提高。为此,本文认为应制定有效的营销策略,设计出有民族特色的专项旅游产品;完善旅游接待设施,加强对司机旅游接待的管理,以提升游客对新疆旅游目的地的形象感知。
关键词: 网络游记, 旅游目的地, 形象感知
CLC Number:
F592.7
Li Cuilin, Zhang Wenxiu. A Study of Tourist Destination Image Perception in Xinjiang Based on Online Travel Notes[J]. Finance & Economics of Xinjiang, 2015, 0(3): 73-80.
李翠林, 张文秀. 基于网络游记的新疆旅游目的地形象感知研究[J]. 新疆财经, 2015, 0(3): 73-80.
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