Abstract: The rural revitalization strategy calls for integrated urban and rural development, which provides a novel way to solve the dilemma of employment and entrepreneurship in the rural area. Based on the data from China Agriculture Census in Hebei Province in 2016, this paper investigates the characteristics and laws between employment and entrepreneurship of rural households in Hebei Province from the perspective of rural revitalization, in order to explore the ways to alleviate the situation of employment and entrepreneurship in the rural area, and to investigate the advantage and disadvantage of agricultural business subjects. It turns out that the development of employment and entrepreneurship is uneven and insufficient, and the fact that two-way flows of factors such as labor and capital exist primitively between the rural and urban can ease the dilemma of employment and entrepreneurship in the rural. Compared to the rural employment households, types of entrepreneurship accumulate human capital more and thus earn more economic benefits. In addition, the households of entrepreneurship with more outputs usually benefit from better economic foundation or policy environment. Based on the above conclusion, this paper advocates market together with government to support the entrepreneurship during the process of the choice of agricultural business subjects and implementation of rural revitalization in the huge rural areas.

Key words: the Rural Revitalization Strategy, Integrated Urban-rural Development, Employment, Entrepreneurship, Factor Flow, Issues Concerning Agriculture,Rural Areas and Farmers, a New Path to Urbanization