Abstract:

This paper adopts 24 indicators from four levels, that is, the competitiveness of cross-border tourism socio-economic environment, the competitiveness of cross-border tourism market, the competitiveness of cross-border tourism basic conditions, and the competitiveness of cross-border tourism sustainable development potential. And then, it constructs an evaluation system for cross-border tourism competitiveness of national key development and opening up pilot zones, and measures and evaluates the cross-border tourism competitiveness and its influencing factors of 9 National Key Development and Opening up Pilot Zones in China. The study shows that there are differences in the cross-border tourism competitiveness of 9 National Key Development and Opening up Pilot Zones in China, and their influencing factors are different. The level of openness, tourism resources, and service facilities are the main factors affecting the development of cross-border tourism. Based on this, in the future, it is of great necessity to adhere to high-level development and opening up, deeply explore featured cross-border tourism resources, fully leverage the "first try, first pilot" preferential policies, focus on the advantages and characteristics of key experimental areas, and further enhance the competitiveness of cross-border tourism in National Key Development and Opening up Pilot Zones.

Key words: National Key Development and Opening up Pilot Zones, cross border tourism, evaluation of cross-border tourism competitiveness

摘要：

文章选取跨境旅游社会经济环境竞争力、跨境旅游市场竞争力、跨境旅游基础条件竞争力、跨境旅游可持续发展潜力竞争力4个层面24个指标，构建国家重点开发开放试验区跨境旅游竞争力评价体系，对我国9个重点开发开放试验区的跨境旅游竞争力及其影响因素进行测度和评价。研究表明：9个国家重点开发开放试验区跨境旅游竞争力存在差异且影响因素各有不同，开放水平、旅游资源、服务设施是影响跨境旅游竞争力的主要因素。基于此，今后应坚持高水平开发开放，深挖特色跨境旅游资源，充分利用“先行先试”优惠政策，聚焦国家重点开发开放试验区优势和特色，进一步提升国家重点开发开放试验区跨境旅游竞争力。

关键词: 国家重点开发开放试验区, 跨境旅游, 跨境旅游竞争力评价