In the age of Internet, online travel information searchinghas become an important research theme. However there is a big gap in the data acquiring method between outbound and domestic research. Based on the Baidu index, the paper exploresthe tourists’ online searching behavior pattern. The findings are as follows:tourists’online information searching contents keep relatively stable, the needs are at basic levels, high-level information needs are lack;tourists’online information searching contentschanged significantly over time, the demand for destination word-of-mouth information rises sharply , tourist-generate-content plays an increasingly important role in the information dissemination of destinations and tourism enterprises;tourists’online information search contents differ at different stages of tourismactivities. Therefore destination and tourism enterprises need to research tourists’online information search behavior continuously to provide the basis theoretical support for their Internet search engine marketing.
Zhou Xiaoli
,
Li Zhenting
. On Tourists’ Online Destination Information Search Contents Based on Baidu Index ——A Case Study of Xi'an[J]. Finance & Economics of Xinjiang, 2016
, 0(4)
: 72
-80
.
DOI: 10.16716/j.cnki.65-1030/f.2016.04.008
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