企业动态能力与品牌营销策略关系:吸收能力的中介作用——以新疆科技型中小企业为例

The Relationship between Dynamic Capability of Enterprises and Brand Marketing Strategies : Mediating Role of Absorptive Capacity——Taking High-tech SMEs in Xinjiang as an Example

Ding Yu, Wang Weijiang, Liu Zhenggang, Li Wensheng

Finance & Economics of Xinjiang . 2015, (1): 21 -26 .