新疆财经 ›› 2018,Issue (4): 21-29.doi: 10.16716/j.cnki.65-1030/f.2018.04.003

• 管理理论与实践 • 上一篇    下一篇

当前新疆农产品流通体系存在的问题及改进建议

刘志林   

  1. 新疆财经大学科研处,新疆乌鲁木齐 830012
  • 收稿日期:2018-06-07 出版日期:2018-08-25 发布日期:2020-11-27
  • 作者简介:刘志林(1962-),男,教授,研究方向:市场营销。
  • 基金资助:
    国家社会科学基金项目“新疆农业品牌化战略研究”(13BL70)

A Study of the Optimization of the Circulation System of Agricultural Products in Xinjiang

Liu Zhilin   

  1. Xinjiang University Of Finance and Economics,Urumqi 830012,China
  • Received:2018-06-07 Online:2018-08-25 Published:2020-11-27

摘要: 农产品流通体系是顺畅、高效、低成本地实现农产品产需对接的关键环节。由于新疆独特的地理位置,农产品流通体系建设显得尤为重要。但是,当前新疆农产品流通体系存在销售网络不完善、流通主体弱、流通中物流服务能力不足、营销平台不完善、电子商务水平不高等五个方面的问题,因此,新疆农产品流通体系改进需从以上五个方面发力。

关键词: 新疆农产品流通体系, 销售网络, 产销对接

Abstract: The circulation system of agricultural products is the key to realize the docking smoothly and efficiently and low costly between agricultural products production and demand.Because of the unique geographical position of Xinjiang,the construction of the circulation system of agricultural products is particularly important.However,There are five problems in the current agricultural product circulation system in xinjiang:incomplete sales network,the logistics service capability is insufficient,Circulation of the body is weak,imperfect marketing platform,e-commerce level is not high.Therefore,the agricultural product circulation system improvement in xinjiang should be from the above five aspects.

Key words: Xinjiang Agricultural Products Circulation System, Docking of production and demand, Countermeasures of Optimization

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