关键词: 网络游记, 旅游目的地, 形象感知

Abstract: This paper,through collecting tourists’travel notes in Xinjiang from such tourism websites as“Baidu Travel” and “Mafengwo”,analyzed tourism destination image in Xinjiang from both cognitive and emotional aspect.The main conclusions are as follows:tourism development in different regions of Xinjiang is out of balance,places for tourists to Xinjiang to travel are comparatively centralized;tourists’perceptions to tourism landscape in Xinjiang are different,and cultural perception is not prominent;tourism activities are simple and single,tourist routes for free line,driving travel and related facilities remains to be perfected;travel service reception facilities are to be bettered, and what’s more,the quality of the driver’s tourism reception service should be improved.Therefore,the paper advances that it is of great importance to constitute effective marketing strategies,design specialized tourism products characteristic of ethnic minorities,perfect the tourism reception facilities,strengthen the management of drivers’reception,to promote tourists’perception to destination image in Xinjiang.

Key words: Network Travel Notes, Tourism Destination, Image Perception