新疆财经 ›› 2015,Issue (3): 73-80.

• 调查研究 • 上一篇    

基于网络游记的新疆旅游目的地形象感知研究

李翠林, 张文秀   

  1. 新疆财经大学 旅游学院,新疆 乌鲁木齐 830012
  • 收稿日期:2015-03-11 出版日期:2015-06-25 发布日期:2020-12-14
  • 作者简介:李翠林(1973-),女,教授,博士,研究方向:旅游开发与管理;张文秀(1988-),女,硕士研究生,研究方向:旅游开发与管理。
  • 基金资助:
    国家社会科学规划基金项目“新疆地质遗迹资源保护开发研究”(11CGL113);新疆财经大学研究生科研创新项目“新疆旅游公共服务体系构建研究——基于游客感观视角”(cdyjk2014038)

A Study of Tourist Destination Image Perception in Xinjiang Based on Online Travel Notes

Li Cuilin, Zhang Wenxiu   

  1. Xinjiang University of Finance and Economics,Urumqi 830012,China
  • Received:2015-03-11 Online:2015-06-25 Published:2020-12-14

摘要: 本文搜集并整理了赴疆游客在“百度旅游”和“蚂蜂窝”旅游类网站发布的游记,从认知和情感两方面分析了新疆旅游目的地形象。分析得出:新疆区域间旅游业发展不平衡,赴疆游客游踪集中;游客对新疆旅游景观感知存在差异,文化感知不突出;旅游活动单一,面向自由行、自驾游的旅游线路和相关设施仍有待完善;旅游服务接待设施有待进一步完善,尤需注意司机旅游接待服务素质的提高。为此,本文认为应制定有效的营销策略,设计出有民族特色的专项旅游产品;完善旅游接待设施,加强对司机旅游接待的管理,以提升游客对新疆旅游目的地的形象感知。

关键词: 网络游记, 旅游目的地, 形象感知

Abstract: This paper,through collecting tourists’travel notes in Xinjiang from such tourism websites as“Baidu Travel” and “Mafengwo”,analyzed tourism destination image in Xinjiang from both cognitive and emotional aspect.The main conclusions are as follows:tourism development in different regions of Xinjiang is out of balance,places for tourists to Xinjiang to travel are comparatively centralized;tourists’perceptions to tourism landscape in Xinjiang are different,and cultural perception is not prominent;tourism activities are simple and single,tourist routes for free line,driving travel and related facilities remains to be perfected;travel service reception facilities are to be bettered, and what’s more,the quality of the driver’s tourism reception service should be improved.Therefore,the paper advances that it is of great importance to constitute effective marketing strategies,design specialized tourism products characteristic of ethnic minorities,perfect the tourism reception facilities,strengthen the management of drivers’reception,to promote tourists’perception to destination image in Xinjiang.

Key words: Network Travel Notes, Tourism Destination, Image Perception

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