Abstract: E-commerce logistics, as a new form of logistics to improve quality and increase efficiency, is a new momentum for the prosperity of China’s agricultural and rural industries. Based on the insufficient application of PPP mode in rural areas of ethnic areas in China, aiming at the shortage of e-commerce logistics finance supply in rural areas of ethnic areas, this paper selects Dafang gastrodia, a kind of Chinese herbal medicine with national geographical indication protection in Guizhou ethnic area, as a sample, analyzes the restrictive factors of the development of Dafang gastrodia e-commerce logistics finance PPP mode, and draws lessons from the experience of developed countries in agricultural e-commerce logistics finance PPP mode. This paper demonstrates the realistic choice for the development of rural e-commerce logistics finance PPP mode in ethnic minority areas, and puts forward the strategies of establishing incentive compatibility mechanism, innovating financing mechanism and improving service system, so as to promote more investment in PPP mode and solve the shortage of e-commerce logistics finance supply in ethnic minority areas, so as to promote the full implementation of rural revitalization strategy and high-quality economic development in ethnic minority areas.

Key words: Rural E-commerce Logistics, E-commerce Logistics Finance, PPP Mode, Ethnic Areas, Dafang Gastrodia