Abstract: Using event study, selecting the Gold Wind Listed Company as a case, this paper analyses the motive and implementation effect after implementing plans of private placement stock incentive. The results have shown that strong market response occurred after Gold Wind implementing plans on the event day around. Every event’s cumulative abnormal return has significance outcome. It shows evidently effect of stock Incentive. However, the policy place restrictions on this model, incentive object is limited. It is suggested that the companies combine with traditional methods of stock incentive in private placement, get more core technical staff involved in asset management plan. It will create more value for the company.

Key words: Gold Wind Listed Company, Stock Incentive, Private Placement, Implementing Effect