Farmers' Risk Preference, Risk Perception and Decision Making of Rice Production Outsourcing—Based on the Survey of Rice Growers in Jiangsu Province

doi:10.16716/j.cnki.65-1030/f.2019.06.004

Abstract

Abstract: This paper uses the survey data of rice growers in Jiangsu Province to empirically test the relationship between risk attitudes and farmers' decision-making of outsourcing and to explore the mediating effect of risk perception in the process of risk preference affects outsourcing decision making. The results show that the outsourcing behavior of rice high-risk production is affected by farmers' risk bias. The low-risk production chain outsourcing does not show this feature; the improvement of outsourcing risk cognition level will promote the outsourcing degree of rice production; risk preference affects the decision-making of outsourcing by influencing risk cognition, that is, the mediating role of risk cognition is obvious. Therefore, in order to improve the agricultural outsourcing, in addition to providing corresponding outsourcing services, the government also needs to promote the risk awareness of outsourcing by means of policy publicity and knowledge popularization.

Key words: Farmers' Risk Preference, Farmers' Risk Perception, Outsourcing of Rice Production, Farmers' Decision on Outsourcing Production, Land Trusteeship, Scale Operation of Land, Strategy for Rural Revitalization, Land Circulation Transaction, Agricultural Socialization Service System, Food Security

CLC Number:

F325

Xu Jianling, Chu Yifei, Gu Haofeng. Farmers' Risk Preference, Risk Perception and Decision Making of Rice Production Outsourcing—Based on the Survey of Rice Growers in Jiangsu Province[J]. Finance & Economics of Xinjiang, 2019, (6): 37-50.

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