Abstract:

This paper selects online text data and takes 21 scenic spots in Xinjiang that have been selected as "100 Excellent Red Tourism Routes in the Centenary of the Founding of the Communist Party of China" as an example to compare and analyze the red tourism experience texts and red cultural dissemination texts of the scenic spots, so as to explore the integration and practice of red culture of the centennial culture of the founding of the Communist Party of China (CPC). The results show that when it comes to red tourism in Xinjiang, tourists have the strongest perception of the carrier of red culture and can have a certain sense of identification with red culture, and the educational function of red tourism is relatively significant. At the same time, the positive emotions of tourists during the tour are conducive to their happiness. In the future, it is of great necessity to further promote the integrated development of "red culture +" in Xinjiang, improve the integration of red culture with the help of modern science and technology, strengthen the creative design and brand building of red cultural products, and expand the influence of red culture with the help of marketing, better inherit red culture, and promote the healthy and rapid development of red tourism in Xinjiang.

Key words: red culture, red tourist, integration of culture and tourism