Abstract: This paper selects the corresponding indicators of Xinjiang cultural and creative industries and tourism, based on the coupling theory, and uses the entropy weight method and coupling measure to analyze the coupling degree between Xinjiang cultural creative industry and tourism. The study found that the overall coupling of cultural and creative industries and tourism development in Xinjiang tends to be in a coordinated upward trend, and the degree of coupling is in the stage of growth and development. The development of industrial coupling is in an unstable state. In general, the level of coupled development of the cultural and creative industries and tourism in Xinjiang is not high, and the development of cultural and creative industries lags behind the development of tourism. There are several aspects such as increasing publicity, strengthening government support and management, and cultivating professional talents to improve the development of local tourism and cultural and creative industries.

Key words: Cultural Creative Industry, Tourism, Industry Convergence, Coupling Degree, Xinjiang