旅游目的地服务质量、形象感知与重游意愿关系研究——以新疆入境游客为例

doi:10.16716/j.cnki.65-1030/f.2021.06.005

新疆财经 ›› 2021,Issue (6): 46-56.doi: 10.16716/j.cnki.65-1030/f.2021.06.005

旅游目的地服务质量、形象感知与重游意愿关系研究——以新疆入境游客为例

李东, 黄丹, 代传煊

新疆财经大学旅游学院,新疆乌鲁木齐 830012

收稿日期:2021-03-27 出版日期:2021-12-25 发布日期:2021-12-14
作者简介:李东（1981—）,男,副教授,博士生导师,研究方向为旅游与区域可持续发展;黄丹（1997—）,女,硕士研究生,研究方向为区域旅游与发展;代传煊（1995—）,男,硕士研究生,研究方向为区域旅游与发展。
基金资助:
新疆维吾尔自治区自然科学基金项目“南疆旅游地社区居民可持续生计测评、影响机理与空间分异研究”（2020D01A37）; 新疆维吾尔自治区高校科研计划项目“‘旅游兴疆'背景下目的地居民可持续生计安全研究”（XJEDU2020SY017）; 新疆财经大学研究生科研创新项目“主客感知视角下的历史文化街区空间生产研究——以伊宁市六星街为例”（XJUFE2021K030）

Study on the Relationship between Service Quality,Image Perception and Revisit Intention of Tourist Destination—Take Xinjiang Inbound Tourists for Example

Li Dong, Huang Dan, Dai Chuanxuan

Xinjiang University of Finance and Economics,Urumqi 830012,China

Received:2021-03-27 Online:2021-12-25 Published:2021-12-14

摘要/Abstract

摘要： 目的地服务质量对旅游者重游意愿具有重要影响,目的地服务质量的提升势在必行。本文以新疆入境游客为调查对象,将目的地形象作为中介变量、旅游满意度作为调节变量,实证考察目的地服务质量、形象感知对游客重游意愿的影响。结果显示：不同维度目的地服务质量会对目的地形象、游客重游意愿产生差异化影响;目的地的认知形象与情感形象在服务质量与游客重游意愿之间具有多重中介作用;满意度在情感形象对游客重游意愿的影响中具有显著的调节作用。旅游目的地服务质量对游客重游意愿的直接影响、传导机制和边界条件为入境旅游的高质量发展提供了决策参考。

关键词: 旅游经济, 旅游服务质量, 游客重游意愿, 游客满意度, 新疆入境旅游, 高质量发展

Abstract: The quality of destination service has an important influence on tourists'willingness to return to travel,and it is imperative to improve the quality of destination service. This research would take Xinjiang inbound tourists as the object of investigation,the image of the destination as the intermediary variable, the tourist satisfaction as the adjustment variable in order to empirically examine the influence mechanism of the quality of service and image perception on the tourists'willingness to re-visit. It is found that the dimension of destination service quality has a differentiated effect on destination image and re-travel intention,the destination image has multiple intermediary effects between service quality and re-travel intention,and satisfaction has a significant regulating impact on the influence of emotional image on tourists're-travel intention. It is obvious that the direct influence and transmission mechanism of tourist destination service quality on tourists'willingness to revisit combined with boundary condition may provide decision-making reference for the high-quality development of inbound tourism.

Key words: Tourism Economy, Tourism Service Quality, Tourists'Revisit Intention, Tourist Satisfaction, Xinjiang Inbound Tourism, High-Quality Development

中图分类号:

F592.7

李东, 黄丹, 代传煊. 旅游目的地服务质量、形象感知与重游意愿关系研究——以新疆入境游客为例[J]. 新疆财经, 2021, (6): 46-56.

Li Dong, Huang Dan, Dai Chuanxuan. Study on the Relationship between Service Quality,Image Perception and Revisit Intention of Tourist Destination—Take Xinjiang Inbound Tourists for Example[J]. Finance & Economics of Xinjiang, 2021, (6): 46-56.

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旅游目的地服务质量、形象感知与重游意愿关系研究——以新疆入境游客为例

Study on the Relationship between Service Quality,Image Perception and Revisit Intention of Tourist Destination—Take Xinjiang Inbound Tourists for Example

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