Finance & Economics of Xinjiang ›› 2019, Issue (2): 52-62.doi: 10.16716/j.cnki.65-1030/f.2019.02.005

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On Innovation of China's Agricultural Industrial Organization System under the Internet Background: from the Perspective of Farmers

Guo Hongdong1, Zeng Yiwu2   

  1. 1. Zhejiang University, Hangzhou 310058, China;
    2. Hangzhou Normal University, Hangzhou 311121, China
  • Received:2018-12-29 Online:2019-04-25 Published:2020-10-29

Abstract: In China, Internet is accelerating its integration with farmers, and it has increasinglybecome an important means to improve their ability to connect with the market. Flat organization system, closer relationship between producers and consumers, and datafication of behavioral information are the evolution trends of agricultural organization system under the background of Internet. Defects in the original architecture will be graduallydeconstructed and eliminated. In practice, there are mainly four modes of using Internet to gain access to the market by farmers including farmer self-operation on e-commerce platform, farmer self-operation on social platform, cooperative self-operation on e-commerce and social platform, and the cooperation between professional farmer or cooperative and e-commerce enterprise. In general, it is of more universal significance for cooperatives to operate independently on e-commerce and social platforms. The development of Internet does not weaken the original advantages of cooperatives, but contributes to enhancing its service capacity and operational efficiency. China should gradually establish an internet-based agricultural organization system centered on cooperative organizations and take various measures to encourage and support cooperatives to actively integrate into the Internet economy.

Key words: Internet, E-commerce, Farmers, Cooperatives, Agricultural Organizations

CLC Number: