Abstract: In the era the Internet,cross-border e-commerce became an important part of modern service trade. This paper, based on the background of “Silk Road Economic Belt”,analyzes the status quo,problems and favorable conditions of the development of cross-border e-commerce in Xinjiang and holds that it has trouble in such aspects as talent, cross-border payments, international logistics,but it also has such favorable conditions as the policy support, “Five Big Centers” construction, small language rich talent pool,increasingly perfect international logistics transportation system,multilingual talents,studying abroad interactive education, the market effect and publicity effect of workers mutual flow, and so on. Therefore, it is suggested that weshould promote the development of cross-border e-commerce in Xinjiang through strengtheningpersonnel training,motivating the central Asian expansion of China's banking sector,Accelerating the process of cross-border electricity goods customs clearance facilitation,etc.

Key words: Silk Road Economic Belt, Cross-border E-commerce, Development Path

摘要： 互联网时代,跨境电子商务成为现代服务贸易的重要内容。本文基于“丝绸之路经济带”背景对新疆跨境电子商务发展的现状、困境以及有利条件进行了分析,认为新疆在人才、跨境支付、国际物流等方面存在困境,但也具有政策支持、“五大中心”建设、小语种人才储备丰富、国际物流运输体系日益完善、多语种人才以及留学互动教育和务工人员互流的市场效应和传播效应等有利条件。因此提出,应通过加大人才培养力度、鼓励中国银行业在中亚进行发展、加快跨境电商货物通关便利化的进程等措施来促进新疆跨境电子商务的发展。

关键词: 丝绸之路经济带, 跨境电子商务, 发展路径