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Evaluation of Tourism Service Trade Competitiveness of Provinces (Districts and Cities) along The Belt and Road and Countermeasures
Wang Xia, Sun Chao, Cui Chunyu
2019, (2):
72-80.
doi: 10.16716/j.cnki.65-1030/f.2019.02.007
Trade in tourism services has become the world's largest type of service trade, and the proposal of The Belt and Road Initiative (BRI) has provided new opportunities for the development of tourism service trade in China. In this paper, the 14 provinces (districts and cities) along the BRI were studied using cross-sectional data of 2016 to build an index system, including 6 first-level and 13 second-level indicators, to evaluate the competitiveness of tourism service trade. Factor Analysis was adopted to extract the three main factors: the status quo and scale of the tourism service trade, talent pool for the tourism industry, and the development potential of the trade. Then, the 14 provincial-level administrative divisions were comprehensively evaluated for their competitiveness in the tourism service trade. Of these administrative units, the top five are Guangdong, Fujian, Zhejiang, Shanghai, and Yunnan. Cluster Analysis was used to divide these 14 administrative units into 5 categories in terms of their competitiveness: high, upper-middle, middle, lower-middle, and low. Finally, countermeasures and suggestions were proposed based on the characteristics of these five different categories to help develop these administrative divisions further.
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