新疆财经 ›› 2019,Issue (6): 37-50.doi: 10.16716/j.cnki.65-1030/f.2019.06.004

• 管理纵横 • 上一篇    下一篇

农户风险偏好、风险认知与水稻生产环节外包决策——基于江苏省水稻种植户的调查

徐建玲1,2, 储怡菲2,3, 顾浩丰1   

  1. 1.南京财经大学 会计学院,江苏 南京 210023;
    2.江苏省粮食流通与安全协同创新中心,江苏 南京 210023;
    3.南京财经大学 粮食安全与战略研究中心,江苏 南京 210003
  • 收稿日期:2019-10-12 出版日期:2019-12-25 发布日期:2020-10-29
  • 作者简介:徐建玲(1975—),女,教授,博士,研究方向:风险管理、价值评估等;储怡菲(1996—),女,硕士研究生,研究方向:粮食安全理论与政策;顾浩丰(1997—),男,硕士研究生,研究方向:风险管理。
  • 基金资助:
    国家自然科学基金青年项目“农村劳动力转移背景下的生产环节外包与农业经营绩效研究”(71503119);国家自然科学基金青年项目“农地确权、调整经历与农户耕地质量保护行为:机理与实证”(71803077);江苏省第五期“333工程”科研项目“农户农业生产环节外包决策、风险控制与经营绩效研究”(BRA2016419);江苏高校优势学科项目建设工程(PAPD)

Farmers' Risk Preference, Risk Perception and Decision Making of Rice Production Outsourcing—Based on the Survey of Rice Growers in Jiangsu Province

Xu Jianling1,2, Chu Yifei1,2, Gu Haofeng1   

  1. 1. Nanjing University of Finance and Economics, Nanjing 210023, China;
    2. Collaborative Innovation Center for Modern Grain Circulation and Safety, Nanjing 210023, China
  • Received:2019-10-12 Online:2019-12-25 Published:2020-10-29

摘要: 本文利用江苏省水稻种植户调研数据,实证检验风险偏好与农户外包决策之间的关系,同时探究风险认知在风险偏好影响农户外包决策过程中所产生的中介效应。研究结果表明:水稻高风险生产环节外包行为受农户风险偏好的影响,低风险生产环节外包则未表现出这一特征;外包风险认知水平的提高会提高水稻生产环节外包程度;风险偏好通过影响风险认知进而对农户外包决策产生影响,即风险认知的中介作用明显。因此,要促进农户农业生产外包,政府除应提供相应的外包服务外,还需通过政策宣传、知识普及等形式,提高农户对外包的风险认知水平。

关键词: 农户风险偏好, 农户风险认知, 水稻生产环节外包, 农户外包生产决策, 土地托管, 土地规模化经营, 乡村振兴战略, 土地流转交易, 农业社会化服务体系, 粮食安全

Abstract: This paper uses the survey data of rice growers in Jiangsu Province to empirically test the relationship between risk attitudes and farmers' decision-making of outsourcing and to explore the mediating effect of risk perception in the process of risk preference affects outsourcing decision making. The results show that the outsourcing behavior of rice high-risk production is affected by farmers' risk bias. The low-risk production chain outsourcing does not show this feature; the improvement of outsourcing risk cognition level will promote the outsourcing degree of rice production; risk preference affects the decision-making of outsourcing by influencing risk cognition, that is, the mediating role of risk cognition is obvious. Therefore, in order to improve the agricultural outsourcing, in addition to providing corresponding outsourcing services, the government also needs to promote the risk awareness of outsourcing by means of policy publicity and knowledge popularization.

Key words: Farmers' Risk Preference, Farmers' Risk Perception, Outsourcing of Rice Production, Farmers' Decision on Outsourcing Production, Land Trusteeship, Scale Operation of Land, Strategy for Rural Revitalization, Land Circulation Transaction, Agricultural Socialization Service System, Food Security

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