Study on the Relationship between Service Quality,Image Perception and Revisit Intention of Tourist Destination—Take Xinjiang Inbound Tourists for Example

doi:10.16716/j.cnki.65-1030/f.2021.06.005

Abstract

Abstract: The quality of destination service has an important influence on tourists'willingness to return to travel,and it is imperative to improve the quality of destination service. This research would take Xinjiang inbound tourists as the object of investigation,the image of the destination as the intermediary variable, the tourist satisfaction as the adjustment variable in order to empirically examine the influence mechanism of the quality of service and image perception on the tourists'willingness to re-visit. It is found that the dimension of destination service quality has a differentiated effect on destination image and re-travel intention,the destination image has multiple intermediary effects between service quality and re-travel intention,and satisfaction has a significant regulating impact on the influence of emotional image on tourists're-travel intention. It is obvious that the direct influence and transmission mechanism of tourist destination service quality on tourists'willingness to revisit combined with boundary condition may provide decision-making reference for the high-quality development of inbound tourism.

Key words: Tourism Economy, Tourism Service Quality, Tourists'Revisit Intention, Tourist Satisfaction, Xinjiang Inbound Tourism, High-Quality Development

CLC Number:

F592.7

Li Dong, Huang Dan, Dai Chuanxuan. Study on the Relationship between Service Quality,Image Perception and Revisit Intention of Tourist Destination—Take Xinjiang Inbound Tourists for Example[J]. Finance & Economics of Xinjiang, 2021, (6): 46-56.

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